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Qualifying the Business Value of Content
Dana Aubin and Trish Grindereng, Comtech Services
March 15, 2023
How do companies measure the business value of technical documentation content, and what does “business value” mean anyway—customer experience, revenue, retained knowledge, or something else? During a recent CIDM managers’ roundtable discussion, members shared their thoughts on defining business value and practices for quantifying the value of content. […]