Past Webinars - Page 4 of 4

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Utilizing DITA with CPQ – How your CCMS can form the centerpiece of your Configure, Price, and Quote system

Recorded on October 5, 2022

CPQ systems are just one of several business systems that can be enhanced with the content stored within your CCMS. Thomas and Rik will drill down into this with real-world examples of multiple deployments, including QAD’s own experience. They will discuss the pros and potential pitfalls of these combined systems and explore the best approach to take to maximize their success. Presented by: Thomas Blumer, QAD

Dr. Thomas Blumer is the Director of Knowledge Management at QAD. He has a Doctorate in Business Administration with a focus on Knowledge Transfer in M&A Integrations. In his current role, Thomas is delivering enterprise-wide Knowledge Management initiatives focused on collaborating, accelerating best practices, and leveraging internal organizational knowledge. Thomas' main focus is to provide customers, partners, and QAD employees with the right product knowledge, at the right time and at the right place.

Over the last 30 years, Thomas has worked for several Fortune 500 companies such as HP, UBS, and Sharp and implemented or enhanced knowledge base systems, subject matter expert yellow page systems, and communities of practice.

Rik Page, Bluestream. Rik has worked with component content and document management solutions for over 20 years. He has worked with custom DTDs and Schemas, S1000D, iSpec2200, and DITA, together with various document and content management systems, including Documentum, SharePoint, XDocs, Ixiasoft, easyDITA, Astoria, and Vasont. His practical experience ranges from high volume data capture and content creation to dynamic multichannel delivery in various industries, including banking and finance, manufacturing, central government, and education. In addition, Rik has participated in multiple consultancy projects and helped formulate innovative solutions throughout Europe and North America. Rik is also an advocate of Documentation 4.0, a new concept reflecting the demands on content/documentation that results from moving to Industry 4.0 and ‘smart’ manufacturing.

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What an Automated DITA Conversion Can Do for You (and what it can’t)

Recorded: May 25, 2022

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Presented by Helen St. Denis Pretty easily, we can get a basic DITA structure from headings, tables and lists in the legacy content. As well, though, for each different source format there are a number of ways to extract information that can be used to refine the DITA output. Likewise, there are ways to enrich the content automatically. There are, however, some things it can’t do… yet. As more and more types of content are being moved to DITA, a greater variety of legacy formats need to be converted. We’ll look at some of them to see what can be gleaned from each, beyond the basic structure, and some of the challenges that remain. Presented by: Helen St. Denis Helen started at Stilo over twenty years ago as a technical editor. As Conversion Services manager, she’s helped customers convert millions of pages of content to DITA, and worked with organizations with many different approaches to, and reasons for, the move to structured content.

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What Your Web Analytics Won’t Tell You

Recorded on January 26, 2023

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Traditional web analytics are an invaluable tool that can help you understand how your content is performing in the real world — but they often don’t tell the whole story. Site visitors, time on page, and bounce rate numbers tell you what is happening, but they miss one critical detail: why. In this discussion, learn how collecting qualitative analytics about your content can help drive more actionable feedback by adding a third dimension to the insights you receive about your content. Here are the key takeaways:

Why traditional web analytics only tell part of the story
How consistently aligning content with your brand identity impacts the bottom line
Types of qualitative analytics and their impact on content performance

Presented by:

Chad Dybdahl is a Senior Solutions Consultant with Acrolinx, based out of his home in Wisconsin. He has more than a decade of experience managing enterprise content and loves music and collecting and restoring vintage hi-fi gear. He spends entirely too much time on home automation projects and loves gadgets of all kinds. LinkedIn profile: linkedin.com/in/chad-dybdahl

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What’s the Impact? How to Get Better Results From All That Content

Recorded: June 8, 2022

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Content fuels your business. It has a purpose and an expected outcome: Deeper engagement. Higher conversions. Fewer support tickets. The list goes on. But does your content live up to its expectations? And if not, what can you do about it? Join Chris Willis, Acrolinx CMO, as he explores the importance and value of content impact. You’ll learn:

What impactful content looks like and if yours qualifies
Why content impact outperforms basic quality to deliver better business results
How technology can help you automate your content improvement

And for those who are new to buying software, Chris will offer guidance on how to bring a purchase recommendation to your management. Presented by: Christopher Willis

Christopher P Willis is Acrolinx’s Chief Marketing Officer, responsible for all aspects of the company’s Marketing strategy. Christopher is a specialist in Content Impact, AI, and pipeline management with over 20 years of experience growing companies in the technology sector. Before joining Acrolinx, Christopher held leadership roles in marketing, creative, technical, and business development at companies including Perfecto, Pyxis Mobile, KPMG-CT, ModelGolf, and Cambridge Technology Group. Willis is a recognized thought leader in the areas of AI, DEI and Content Impact, and is active within industry groups dedicated to the growth and health of Marketing Technology and the verticals he serves. Also, this year, Willis received a Top 100 Marketer Award in the 2022 OnCon Icon Awards. https://www.linkedin.com/in/cpwillis

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When Doc Meets Web – Myths, Reality, and Key Choices

Recorded on September 28, 2022

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Most tech doc websites are barely usable.

Why is that? For most people, moving from paper-based documentation to delivering technical content on the web is nothing but generating HTML pages that will turn into a website. But this simplistic view overlooks the difficulties stemming from the specificities of technical documentation and misses the usability and interactivity gains offered by a true digital transformation of tech doc.

This webinar will uncover the intricacies of transitioning to a web-based documentation and the cultural and technological clashes it represents. We will carve out the different options you need to consider and the technical choices you need to make, how they vary according to your strategic goals, your corpus of content, and your audience, giving you some key insights for successfully achieving your content digital transformation.

Presented by Fabrice Lacroix

Fabrice Lacroix is a serial entrepreneur and a technology pioneer. He has been working for 25 years on the development of innovative solutions around search technology, content enrichment and AI. He is the founder of Fluid Topics, the leading Content Delivery Platform that reinvents how users search, read and interact with technical documentation.

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When one right answer’s not enough: goal-oriented content delivery beyond simple search and AI

Recorded on June 5, 2024

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Delivery of tech docs often focuses on search — getting users to a good starting place. But users often have goals that a single page can’t cover. Serious tasks can require reference info, scenarios, and guidance. Users may need information in different media. Each user’s goal depends on their specific context, and they need to follow a unique path through the information. Writers cannot possibly design content for all of those users, with all of their unique paths.

Many of the ways that people have tried have failed. At various times, tech docs have relied more on search, or more on manual hyperlinks, or taxonomy. Pages have been long or short, other media have gone and come. Now AI offers easier ways to map content together, but even that’s not enough. Why?

Only a combination of techniques will give you the information model that you need. And the techniques on their own won’t get you all the way — you need an integrated design to bring your solution together. Learn how.

Key takeaways of this webinar will be: - The real needs of complex tasks for users, and how to map them to usable metadata. - What AI can do to suggest appropriate content — and what it can’t - How to design a suitable goal-enabling solution for your own organization’s needs

Join in with Joe Pairman, Director of Product Management, RWS Group and Jörg Schmidt, Senior Solutions Architect, RWS Group to find out more.

Presented by:

Joe Pairman, Director of Product Management, RWS

Joe is Director of Product Management for Tridion. He is currently shaping strategic design for a more accessible and impactful product, drawing on his experiences leading teams and bringing structured content operations to tech companies, banks, and pharma companies.

Jörg Schmidt, Senior Solutions Architect, RWS Jörg has been working in multiple roles for different CCMS providers for more than 20 years. During that time, he has helped defining and implementing solutions in verticals like machinery, automotive, A&D - but also pharma & finance. Since 2013, he has been working for RWS as a Solution Architect.

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Why Desktop Authoring is still favoured over Cloud Based Authoring

Recorded on June 23, 2025

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As more tools shift to the cloud, some assume that desktop authoring is on the way out. But for technical writers working in complex environments—especially those using structured content like DITA—the reality is very different.

In this webinar, Bluestream and CIDM explore why desktop tools like oXygen XML Author remain the go-to platform for professional content teams. With input from the Center for Information-Development Management (CIDM), we’ll explore the functional, technical, and strategic reasons why desktop solutions continue to outperform cloud tools in many authoring scenarios.

Presented by Andrew Douglas

Andrew Douglas, Business Development Manager @BlueStream 25 years in SaaS based Consultative Software Sales. Consultative/Solution Selling approach to position value driven Enterprise class CCMS and Publishing platform. [email protected]

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Why the Future of AI Relies on Structured Content

Recorded on: January 24, 2024

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Improve Efficiency and Reduce Risk with High-Quality Componentized Content

In this webinar, we’ll dive into the strategies and practical solutions to help technical writing teams and enterprise content owners to improve editorial workflows and manage the risks associated with generative content. In this session we’ll discuss:

Why enterprises should consider relational componentized content
Recommendations enterprise content teams should follow to measure success
How Avalara is increasing content efficiency and customer experience

Join Acrolinx, Avalara, and Madcap Software on Wednesday, January 24 as we dig deeper into the impact and importance of high quality structured content.

Presented by: Chris Carroll, Acrolinx; Mike Iantosca, Avalara; and Dipo Ajose-Coker, Madcap Software

Chris Carroll is Director of Product Marketing at Acrolinx.

Mike Iantosca is Senior Director of Content Platforms at Avalara.

Dipo Ajose-Coker is Product Marketing Manager at MadCap Software.

Title slide with text "Why your whole company should praise your tech content" and photo of people giving thumbs up

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Why Your Whole Company Should Praise Your Tech Content – And How They Will

Recorded: April 20, 2022

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Presented by Géraldine Boulez Your technical documentation is one of your company’s most valuable assets. The bad news is: your execs and most of the other departments in your organization don’t know about it. Even worse, some even consider tech content as an unproductive cost and try to cut it to a minimum. Still, your documentation can achieve your company’s most critical goals in all customer-facing areas, and it’s high time your organization understood and embraced the business opportunity brought by tech doc. In this webinar, you will learn:

How to debunk the most common misconceptions about the business value of tech doc
How to connect your tech content to your company’s business goals
and how to demonstrate to your execs how your documentation can effectively generate gains in three main areas of business: Marketing, Customer Support, and Field Services.

We will also showcase success stories from leaders in the SaaS and Manufacturing industries and will provide tools to evaluate the benefits your tech doc can bring to your own organization.

Presented by:

Géraldine is passionate about new technologies and their ability to solve people and business problems. This is what has led her to product management, marketing and business development positions in fast-growing tech companies and innovative corporations for over twenty years. Geraldine is VP of Marketing at Fluid Topics, the leading Content Delivery Platform that reinvents how users search, read and interact with technical documentation.

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Winning the Budget Game: How Content Delivery Gets You Buy-In for Large Content Projects

January 12, 2022 Moving to structured authoring and implementing a CMS are critical projects that will generate long-term efficiency gains and significant savings. But before you get there, there are great hurdles to overcome. First and foremost, there's winning budget approval from your execs, who will have a singular focus on risk and ROI. Second, you need to maintain a high level of commitment and buy-in from those executives over the years that re-engineering of content production can last. Too many content restructuring projects fail or don’t even start because they cannot demonstrate a quick and tangible return on investment - and this is where Dynamic Content Delivery changes the game. Dynamic Content Delivery provides outstanding content experiences to your users and creates immediate value for your company without requiring a big bang in your writing process. It earns you internal support, money, and time you can leverage to optimize your content restructuring process. In this webinar, you will learn:

How Dynamic Content Delivery generates value from your existing content, no matter the writing tools and methods you are using now
How to achieve quick wins and build a fast ROI to gain support from your Execs for your content project
How to optimize your project to move to structured authoring and make it a success

Presented by: Fabrice Lacroix is a serial entrepreneur and a technology pioneer. He has been working for 25 years on the development of innovative solutions around search technology, content enrichment, and AI. He is the founder of Fluid Topics, the leading Content Delivery Platform that reinvents how users search, read, and interact with technical documentation.

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XSL-FO/CSS Comparison

Recorded on October 26, 2023

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Comparing XSL-FO and CSS formatting is not straightforward. XSL implementations are not standing still: XSL formatters are still incrementally improving even though the XSL Recommendation has not been updated since 2006. CSS is definitely not standing still, although some of the modules most relevant to paged media are advancing slowly, if at all, and some paged media features have been removed in more recent Working Drafts.

This will be a high-level view of the differences and similarities between XSL-FO and CSS, based on an extensive new analysis by Antenna House while producing the book “XSL-FO/CSS Comparison” that itself is formatted identically using both XSL-FO and CSS. It also covers some of the features of how the two versions are produced.

Presented by Michael Miller Headshot of man with short hair wearing glasses

Michael Miller is Vice President of Antenna House, Inc., a company that has developed one of the leading standards‐based (XSL‐FO and CSS) document formatting software products on the market today. Michael has a degree in Printing Engineering and Management and has been involved in high‐end composition, document formatting, and document management for over 40 years. He has an extensive background with structured data, including SGML, XML, S1000D, and DITA. During his career, he has worked in Europe and North America and has been involved in the implementations of some of the largest fully automated publishing and document formatting projects.