Past Webinars

April 8, 2020 Technical Communication is in constant change: Requirements and expectations from both authors and consumers of technical content have changed dramatically over the last decade. The rise in digital experience innovation creates new customer expectations and demands. And enterprises around the world are exploring new ways to create new Content Interaction Experiences for their customers. In this presentation, Stefan Gentz will give insights from the Adobe Technical Communication Worldwide Survey 2019/2020. TechComm professionals from 60 countries participated in the survey. He will discuss the driving factors for enterprises around the world when it comes to technical communication. Why do companies choose to work with structured content, and why do they go for a CCMS? How do they deliver their content today – and how will they provide content tomorrow? KEY TAKEAWAYS

• Understand the key factors that are driving companies to move to structured content
• Understand which technologies companies use to author and deliver content today
• Know which are the “hottest” content delivery channels in the future to provide technical content to customers

Presented by: Stefan Gentz the Global Evangelist for Technical Communication at Adobe. Stefan’s mission is to inspire enterprises and technical writers around the world and show how to create compelling technical communication content with the Adobe TCS tools. Stefan is also a certified Quality Management Professional (TÜV), ISO 9001 / EN 15038 auditor, ISO 31000 Risk Management expert and Six Sigma Champion. Stefan is a popular keynote speaker and moderator at conferences such as tekom, tcworld, Information Energy, Intelligent Content Conference, Congility, LocWorld, TCUK, STC, GALA, ELIA, TTT, Translation Forum Russia and many other. He is also a member of the Conference Advisory Board of the world’s biggest TechComm event, the tekom / tcworld Conferences, and an Ambassador for the Globalization and Localization Association. He is also an active social networker on Facebook, Twitter, and LinkedIn.

October 20, 2021 Semantics add unique benefits for content, especially within organizations utilizing structured content. Whether content is for detailed product documentation, polished marketing materials, or accurate, insightful employee enablement, all audiences gain by quickly finding what they want. While improving findability is key, providing accurate information recommendations dramatically increases relevancy with minimal use of personal data. From pages to personal assistants, reuse metrics to insights, content that connects to core semantics—the real-world ideas and objects it refers to—becomes truly intelligent. But, of course, benefits like this don't come from just pushing a button—or can they? During this webinar, Joe and Chip will discuss that while machine learning is a good start, it may not give customers the full value, clarity, or futureproofing required. So we challenged ourselves to productize a semantic AI approach that drives a polished end-user experience—and also appeals to busy editorial teams who care about quality but need to beat deadlines. We'll also examine emerging best practices for the practical adoption of semantic AI within your organization. Learn how RWS built a layered solution for Tridion, combining it with the power of semantic AI. These innovations fuse a powerful partnership of Tridion for content management excellence with PoolParty for taxonomy management. The results provide content teams with the power, automation, and accuracy of modern semantics with human validation.   Presented by: Chip Gettinger is VP Global Solutions Consulting at RWS, managing a team that works with customers in maximizing global content with RWS. He has experience working with customers to develop global content strategies, business ROI adoption drivers, change management, and technology adoption for component content management systems. He speaks and blogs about customer successes working closely with industry standards, partners, and customers in technology solutions and deployments. Joe Pairman is Senior Product Manager, Tridion Docs. By looking at customers' underlying needs, and recognizing technical opportunities, he has built truly innovative solutions with strategic value. Joe designed and led the development of a personalized guidance app that helped millions of users without requiring any of their data. He also integrated a knowledge model with granular structured content to automatically give data integrators a broad overview of their available implementation options and next actions. Most recently, Joe brings the power of his first B2B product love –Tridion Docs – to a whole new market and user sector of smart specialists who don't have time to learn structured authoring. Product work is more than just building features – it's bringing people together to shape vision, plans, and priorities across the whole software lifecycle, in a way that keeps the original value when the ground situation inevitably changes. Joe has learned to get things done with solid, secure, engineering without losing track of the path to greater customer value.

November 18, 2020 Learn how HubSpot Academy, the world’s leader in providing inbound sales, marketing and customer service education, adopted DITA to help solve their content creation, conversion and output needs. HubSpot’s use case is exciting and unique as it pushes the boundaries of what we typically associate with DITA. Rather than producing typical technical documentation, HubSpot is using DITA to produce:

• Complete lessons, courses, and certifications
• Learning assessments
• Powerpoint outputs
• And localizing that content in five languages

Think you know DITA? Just wait till you see the level of flexibility and scalability that HubSpot was able to bring to their content operations through the implementation of the DITA standard. This presentation will describe the implementation as it relates to changes in processes, tools, and employee behavior and skills. Presented by: Maria McCarthy started her career as an electrical engineer, with a B.S.in Electrical Engineering and Physics. She worked in the nuclear industry, and transitioned to project management in networks and communications. While raising 4 children, she saw the great need for STEM education, and wanted to help drive equity in education. Maria completed her M.Ed in curriculum and instruction and changed my career path to STEM education, curriculum development and instructional design. She spent time in the secondary and post-secondary classroom. Maria loves delivering professional development to adult learners, developing eLearning, and managing learning content management systems. She is passionate about eLearning and thrives on learning about new technologies and innovating together with others. At HubSpot, she manages the Academy Operations teams, which includes learning and development, content editing, localization processes, and the content management system. Jarod Sickler is the Documentation Manager and a Customer Success Manager at Jorsek Inc., makers of easyDITA, where he oversees the Jorsek documentation site and is involved in managing complex customer implementations of easyDITA. Simultaneously, he’s a PhD candidate in philosophy at the University of Rochester, specializing in metaphysics and epistemology. His dissertation focuses on the role and importance of the grounding relation in the overall metaphysical structure of epistemic justification. Slowly but surely, he’s making progress on his thesis. If you’re in the market for an effective sleep aid, he’ll happily share his research with you. Whether it’s in his research, documentation, or customer implementations, Jarod enjoys thinking through complex problems and finding the simplest and yet most powerful solution. In his spare time, Jarod tries to convince his kids that he’s still cool. They aren’t buying it.