For years, the focus of our content strategy has been on crafting messaging for human audiences, leveraging personas, controlled vocabulary, and tone. However, with the rise of Artificial Intelligence (AI) as a new audience, our approach must evolve. How does this shift impact our writing, and how can we create content that resonates with humans while effectively training AI systems? Can the same content achieve both goals and does it hinge on our AI usage intentions? Join Leigh White in this thought-provoking webinar as she delves into the necessary considerations for how we must rethink our approach if we want to use our content to teach the machines to teach us.
Presented by: Leigh White, MadCap Software
Leigh White has by now worn almost all the DITA hats: authoring, information architecture, stylesheet development, and conversion. At MadCap Software, formerly IXIASOFT, she’s done everything from implementations to training to feature design to product ownership. Leigh’s also a conference veteran, having spoken on XML, DITA, content management systems, content conversion, and even Frank Lloyd Wright over the years. She is the author of “DITA For Print: A DITA Open Toolkit Workbook” and a contributor to “The Language of Content Strategy.” In her spare time, she hikes, conlangs, plans the perfect murder mystery plot, and makes things from wood.
Dawn Stevens, President, Comtech Services and Director of CIDM has 28 years of practical experience in virtually every role within a documentation and training department, including project management, instructional design, writing, editing, and multimedia programming. Dawn is the perfect advisor to identify and remove the challenges you face in producing usable, technical information and training content. With both engineering and technical communication degrees, Dawn combines her solid technical foundation with strong writing and design skills to lead our team of consultants and specialists in providing the expertise you need.
Mark Gross, President, Data Conversion Laboratory, is a recognized authority on XML implementation and document conversion. Mark also serves as Project Executive, with overall responsibility for resource management and planning. Prior to joining DCL in 1981, Mark was with the consulting practice of Arthur Young & Co. Mark has a BS in Engineering from Columbia University and an MBA from New York University. He has also taught at the New York University Graduate School of Business, the New School, and Pace University. He is a frequent speaker on the topic of automated conversions to XML and SGML.
Chip Gettinger is the VP of Global Solutions Consulting at RWS, he manages a team that works with customers in maximizing global content with RWS. He has experience working with customers to develop global content strategies, business ROI adoption drivers, change management, and technology adoption for component content management systems. He speaks and blogs about customer successes working closely with industry standards, partners, and customers in technology solutions and deployments. 
Hareesh Kanakaswamy is the Portfolio Manager of Digital Services Solutions at Sandvik Mining and Construction G.m.b.H. With 14+ years of experience in product development and aftermarket operations, he specializes in constructing end-to-end digital ecosystems for servitization strategies. Hareesh is a firm believer in innovation as the key to sustainable progress for humanity.
Harald Stadlbauer, MD is General Manager of the NINEFEB Group of companies, dedicated to the advancement of Technical Communication, like Technical Documentation as well as eLearning to the intelligent delivery of it. He is actively engaged in developing iiRDS further as well as contributing to the AAS (Asset Administration Shell) sub-models of the IDTA (Industrial Digital Twin Association)