This webinar gives organizations a practical, confidence-building roadmap for moving from legacy documentation to structured, reusable content in a DITA-based CCMS. We break down what to do before, during, and after migration, including content audits, information modeling, conversion planning, and post-migration governance. The session also covers how AI supports each stage, from automated content analysis to aligning with enterprise AI programs. Attendees receive checklists and templates they can apply immediately.
Key Takeaways:
Dipo Ajose-Coker is a Solutions Architect and Strategist at RWS, where he helps organizations in regulated industries such as medical devices, pharmaceuticals, and manufacturing transform complex documentation into intelligent, AI-ready ecosystems. With more than 18 years of experience spanning technical communication, structured authoring, and product marketing, Dipo brings a rare combination of technical depth and strategic vision to every engagement.
- How to assess content maturity and build a sustainable information model.
- What to convert, what to archive, and how to choose between in-house or outsourced conversion.
- Critical pre-, mid-, and post-conversion tasks that define migration success.
- How to prevent new content debt through governance and structured workflows.
- Where AI accelerates structured content adoption and how to ensure documentation is visible in enterprise AI initiatives.
Dipo Ajose-Coker is a Solutions Architect and Strategist at RWS, where he helps organizations in regulated industries such as medical devices, pharmaceuticals, and manufacturing transform complex documentation into intelligent, AI-ready ecosystems. With more than 18 years of experience spanning technical communication, structured authoring, and product marketing, Dipo brings a rare combination of technical depth and strategic vision to every engagement.
After earning his MA in Multilingual and Multimedia Document Conception from Université Paris Cité, Dipo built a career focused on DITA implementations, content governance, and compliance-driven communication in MedTech and Fintech. He later transitioned into product marketing and now combines both disciplines to help enterprises align people, processes, and technology for measurable business outcomes.
A frequent industry speaker and advocate for structured, explainable content, Dipo is dedicated to helping organizations prepare their content for the next generation of human and machine collaboration.
Feel free to connect with and follow Dipo on LinkedIn: https://www.linkedin.com/in/dipocoker/. Email: [email protected]
Christoph Schmidt-Mårtensson is Founder and General Manager of create-mediadesign GmbH. He is well known for his expertise in Instructional Design for Knowledge Acquisition, Skills Acquisition as well as Awareness Training. create is not only offering this expertise, but Christoph started development of respective easy to use authoring systems for that, now offering cbook for elearning and XR creator for the XR/AR/VR wordl.
Jyoti leads the technical publications team at Hitachi Vantara, where she champions customer success by delivering a world-class information experience. Her focus is on providing users with relevant product information at the right time and in the right format. With 25 years of experience in the technical writing field, she has identified and assessed the various factors that contribute to a great customer experience, emphasizing the importance of creating content that delivers value and relevance to customers in building brand loyalty.
For nearly 20 years, Frank Miller has been in the trenches of structured content implementations. As founder of Ryffine, he's guided teams across virtually every industry—from manufacturing to healthcare to software—through the challenges of making structured content work in the real world.
Frank has collaborated with documentation teams of all sizes and worked alongside most major technology vendors in the structured content space. He's particularly drawn to technical documentation as an undervalued discipline, finding satisfaction in championing the business critical work that rarely gets the recognition it deserves.
Sarah O'Keefe, Scriptorium
Sarah O’Keefe is the founder and CEO of Scriptorium. Driven by learning and exploration, she takes pride in providing a meaningful contribution to the world of customer-facing content and beyond. As a pioneer in the content industry, she is a globally recognized author and speaker.
Marianne Calilhanna, DCL
Marianne is a content and technology professional with 30+ years of marketing, editorial, product development, publishing, and change management experience. Marianne manages Data Conversion Laboratory’s marketing activities, which comprises sharing the company’s success stories in a way that is meaningful to the industries DCL serves. She publishes the monthly DCL newsletter, develops content for and produces the DCL Learning Series, exhibits and sponsors industry events, manages the corporate website, and takes part in transforming DCL’s broad list of services into pragmatic products that support content structure and content interchange.
Doug Brook is the Director of Technical Documentation and Localization for adaptive computing at Advanced Micro Devices, Inc. (AMD). Throughout 20+ years in senior management of technical content organizations, he has led evolutions of information resources to improve user experience for numerous high-tech companies, large and small. A past Society for Technical Communication (STC) panelist, he holds undergraduate and graduate degrees from Carnegie Mellon University. He has successfully navigated technical documentation teams through several corporate acquisitions and has introduced new authoring systems and content delivery platforms multiple times. As an experienced technical writer, educator, and theatre artist, he leverages a broad perspective of how to effectively serve diverse audience types and how to optimize processes for people to more effectively serve them.
Rahel Anne Bailie, FSTC, FISTC, is the Content Solutions Director at Technically Write IT. She brings a wealth of experience to helping companies get more value from their content assets. TWi is an Ireland-based consultancy of content specialists who provide content strategy, content operations, language, learning, user adoption, and content production services. TWi works with companies wanting to solve their content problems for business impact.
Fraser Doig is a Senior Associate Product Marketing Manager specializing in helping companies of all industries understand how structured content can elevate their business. At RWS, Fraser works in the Language and Content Technology division, always on the lookout for the latest and greatest developments in the market. He is a regular contributor to publications such as KMWorld and Customer Service Manager Magazine.
HTML is used not only as a final delivery format but increasingly as the source format for documentation of all kinds, whether that’s internal product designs or customer-focused technical documentation. Understanding change in those documents is a vital part of your content management workflow.
Join us as we explore the ins and outs of HTML redline documents, looking at how to identify change in HTML, how to visualise it, and how it fits into your toolkit. From text to tables, MathML to SVG, come and discover how to decide what matters in your redline output.
Presented by: Tristan Mitchell, DeltaXML
Tristan is Product Director at DeltaXML, a technology company with world-leading software products for managing change in structured content. He has a deep understanding of DeltaXML’s product suite and loves to help customers create extra value in their content using change management. Tristan is a father to three daughters, a movie lover, and a keen runner.
Laura Bellamy, Director of Content Insights and Quality
Márcia R. Ferreira is a Data and Knowledge Engineer (Technical Consultant) at Semantic Web Company. By implementing state-of-the-art semantic systems, Márcia ensures customers' data requirements are met at the highest level. She is interested in integrating LLMs with graph technologies for impactful applications in knowledge-intensive industries.
Krasimira Bozhanova, Ontotext
Krasimira Bozhanova is a Solutions Architect at Ontotext, starting her way as a developer and contributing to many of the company's significant client projects. In recent years she has been a part of the AI in Action Ontotext initiative which puts Ontotext products at the heart of various AI applications. 
