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Ready, Set, AI: How to Future‑Proof Your Content, Teams, and Tech Stack

Recorded on June 11, 2025

Your customers already expect smart, AI‑powered experiences. The question isn’t if you’ll adopt AI—but how fast you can get your content and processes ready. Following the packed‑house panel at ConVEx San Jose, we’re bringing the conversation online; including some interactive elements and fresh insights since the conference.

In one focused hour, our experts break down what “AI‑ready” really means and show you how to get there without derailing daily operations.

Artificial Intelligence is reshaping how content is created, accessed, and used. But before jumping into AI initiatives, how do you prepare your content, your teams, and your organization for success? Join our expert panel featuring Sarah O’Keefe (Scriptorium), Marianne Calilhanna (DCL), and Dipo Ajose-Coker as they dive into the essentials of getting AI-ready.

Prepare to level up your content strategy for an AI-driven future.

Key takeaways

Assess your content landscape: Spot gaps in structure, governance, and findability before AI exposes them.
Build an AI‑friendly pipeline: Practical steps to enrich content with the right metadata and semantics.
Upskill (and calm) your teams: Change‑management tips that turn AI anxiety into enthusiasm.
Choose the right use cases first: Quick‑win scenarios that prove value fast, from content intelligence to virtual assistants.
Mitigate the risks: Proven guardrails for data privacy, bias, and quality control.

Expert panel

Sarah O’Keefe, CEO, Scriptorium: Industry pioneer and strategist for scalable content operations.
Marianne Calilhanna, VP Marketing, Data Conversion Laboratory: 30‑year veteran turning complex content services into pragmatic solutions.
Dipo Ajose‑Coker, Senior Product Marketing Manager, RWS Tridion Docs: Bridge between developers and end‑users, champion of structured content and AI‑driven productivity.

Format

60‑minute live webinar (presentation + rapid‑fire Q&A)
Kick‑off with a short reminder from the ConVEx session
Slide deck and resource checklist emailed to all registrants

Who should attend

Content strategists, documentation leaders, product owners, and anyone tasked with making AI actually work in the real world.

Presented by:

Dipo Ajose-Coker, RWS Dipo Ajose-Coker, Senior Product Marketing Manager for RWS Tridion Docs, brings over 18 years of experience in structured content, technical communications, and product marketing. After relocating to France in 2005 and obtaining his MA in Multilingual and Multimedia Document Conception from Université Paris Cité, Dipo built a career spanning technical writing, editing, DITA migration, and strategic content development within MedTech and Fintech industries. In 2021, he shifted focus to Product Marketing, acting as the vital intermediary between technical teams and end-users. Dipo excels at translating complex technical features into clear, compelling messages that resonate across all business levels. Known for his practical approach and ability to unite diverse perspectives, he drives effective content strategies and fosters strong communication between developers, users, and industry stakeholders. Today, Dipo continues to lead strategic initiatives at RWS, empowering organizations to achieve clarity, compliance, and growth through intelligent content solutions. Feel free to connect with and follow Dipo on LinkedIn: https://www.linkedin.com/in/dipocoker/. Email: [email protected]

Sarah O'Keefe, Scriptorium Sarah O’Keefe is the founder and CEO of Scriptorium. Driven by learning and exploration, she takes pride in providing a meaningful contribution to the world of customer-facing content and beyond. As a pioneer in the content industry, she is a globally recognized author and speaker. Marianne Calilhanna, DCL Marianne is a content and technology professional with 30+ years of marketing, editorial, product development, publishing, and change management experience. Marianne manages Data Conversion Laboratory’s marketing activities, which comprises sharing the company’s success stories in a way that is meaningful to the industries DCL serves. She publishes the monthly DCL newsletter, develops content for and produces the DCL Learning Series, exhibits and sponsors industry events, manages the corporate website, and takes part in transforming DCL’s broad list of services into pragmatic products that support content structure and content interchange.

Content that Flows: How Kone Delivers Smart Information for Smarter Cities

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How KONE Delivers Smart Information for Smarter Cities

Recorded on January 14, 2026

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At KONE, innovation isn’t just about elevators and escalators—it extends to how information flows. In this session, Hanna Heinonen, Digital Content Lead, and Kristian Forsman, Product Owner, TechDoc and Translation Management, share KONE’s always-in-motion journey toward intelligent content experiences.

You’ll learn how KONE is rethinking authoring and publishing to deliver always safer, faster, and more responsible services that meet the demands of urbanization, sustainability, and rapidly evolving technology. You’ll get insights of how KONE’s investment into structured content, enriched metadata, and dynamic delivery have enabled innovative applications such as real-time machine translation and a GenAI chatbot to better serve technicians. The session will also highlight the tool stack supporting this transformation, including Adobe Experience Manager Guides and Fluid Topics, and share best practices and recommendations gathered along the way.

Presented by Fabrice Lacroix, Fluid Topics with guests Hanna Heinonen, Digital Content Lead, and Kristian Forsman, Product Owner, TechDoc and Translation Management, KONE

Fabrice Lacroix is a serial entrepreneur and a technology pioneer. He has been working for 25 years on the development of innovative solutions around search technology, content enrichment and AI. He is the founder of Fluid Topics, the leading Content Delivery Platform that reinvents how users search, read and interact with technical documentation.

Migration to Structured Content: Your Roadmap

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Migration to Structured Content: Your Roadmap to DITA, CCMS, and AI-Ready Documentation

Recorded on January 21, 2026

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This webinar gives organizations a practical, confidence-building roadmap for moving from legacy documentation to structured, reusable content in a DITA-based CCMS. We break down what to do before, during, and after migration, including content audits, information modeling, conversion planning, and post-migration governance. The session also covers how AI supports each stage, from automated content analysis to aligning with enterprise AI programs. Attendees receive checklists and templates they can apply immediately. Key Takeaways:

How to assess content maturity and build a sustainable information model.
What to convert, what to archive, and how to choose between in-house or outsourced conversion.
Critical pre-, mid-, and post-conversion tasks that define migration success.
How to prevent new content debt through governance and structured workflows.
Where AI accelerates structured content adoption and how to ensure documentation is visible in enterprise AI initiatives.

Presented by: Dipo Ajose-Coker, RWS

Dipo Ajose-Coker is a Solutions Architect and Strategist at RWS, where he helps organizations in regulated industries such as medical devices, pharmaceuticals, and manufacturing transform complex documentation into intelligent, AI-ready ecosystems. With more than 18 years of experience spanning technical communication, structured authoring, and product marketing, Dipo brings a rare combination of technical depth and strategic vision to every engagement.

After earning his MA in Multilingual and Multimedia Document Conception from Université Paris Cité, Dipo built a career focused on DITA implementations, content governance, and compliance-driven communication in MedTech and Fintech. He later transitioned into product marketing and now combines both disciplines to help enterprises align people, processes, and technology for measurable business outcomes.

A frequent industry speaker and advocate for structured, explainable content, Dipo is dedicated to helping organizations prepare their content for the next generation of human and machine collaboration.

Feel free to connect with and follow Dipo on LinkedIn: https://www.linkedin.com/in/dipocoker/. Email: [email protected]

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Content Guardian Agents℠: Protect Your Terminology from AI Slop

Recorded on December 10, 2025

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Generative AI promises unprecedented speed and scale. But this new frontier comes with a hidden risk: "AI slop." Without proper governance, AI models dilute brand voice, misuse technical terms, and introduce costly inconsistencies into your content ecosystem. The very terminology you've spent years curating is vulnerable to being overwritten by generic, incorrect, or "hallucinated" language.

This webinar introduces the concept of Content Guardian Agents℠ — automated systems that act as the essential quality gate between raw AI output and your audience. Learn how these agents ingest your established glossaries and terminology databases to validate, correct, and enforce your company's language standards in real-time. We will explore a practical framework for deploying these guardians within your existing workflows, ensuring every piece of AI-assisted content remains compliant, consistent, and clear.

Join us to discover how to move from being a reactive editor to a proactive architect of high-quality, AI-generated content. Walk away with a blueprint to harness the power of AI without sacrificing the precision of your terminology.

Presented by Christopher Carroll, Director of Product & Digital Marketing and Laura Harder, Linguistic Consultant at Markup AI

Chris is a Product Marketing Director at Markup AI. With over 15 years of B2B enterprise marketing experience, he spends his time helping product and sales leaders build compelling stories for their audiences. He is an avid video content creator and visual storyteller.

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Laura is a Linguistic Consultant at Markup AI. Laura is passionate about language, content, and localization. She brings over 10 years of experience in linguistics, terminology, and communication, and helps some of the world's largest brands create content that they can be proud of.

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Mission-Ready: Enhancing Technical Documentation with XR and IoT for Safety, Defense, and Industrial Support

Recorded on November 20, 2025

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This session explores how XR(Extended Reality) and IoT(Internet of Things) are transforming training for public safety, defense, and industrial sectors. By combining immersive simulations with real-time data from connected devices, organizations can deliver scalable, scenario-based learning experiences that are as close to reality as it gets – without compromising safety. Experience how Technical Documentation and XR go hand in hand in preparing for skills shortage in safety relevant situations. We’ll walk through potential real-world use cases and show how Training 5.0 enables hands-on learning for complex machinery, emergency response, and high-risk operations. Whether it's fire safety, tactical readiness, or industrial maintenance – this is the next generation of mission-critical support. Presented by: Dr. Harald Stadlbauer, NINEFEB with Christoph Schmidt-Mårtensson and Michael Demel, create

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Harald Stadlbauer is General Manager of the NINEFEB Group of companies, dedicated to the advancement of Technical Communication, like Technical Documentation as well as eLearning, the intelligent context-related delivery of it. Harald has a track record of Project and Product Management in Robotics and Automation technology up to his role as Vice President Business Development in Telecommunications. He is actively engaged in developing iiRDS further as well as contributing to the AAS (Asset Administration Shell) submodels of the IDTA (Industrial Digital Twin Association). He was the owner of the AAS Submodel “Intelligent Information for Use”.

Christoph Schmidt-Mårtensson is Founder and General Manager of create-mediadesign GmbH. He is well known for his expertise in Instructional Design for Knowledge Acquisition, Skills Acquisition as well as Awareness Training. create is not only offering this expertise, but Christoph started development of respective easy to use authoring systems for that, now offering cbook for elearning and XR creator for the XR/AR/VR wordl.

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Sometimes Words Have Two Meanings – Terminology as the Key for Readability and Translatability

Recorded on September 24, 2025

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What makes a corporate language consistent? It is definitely a consistent style that makes a corporate language distinctive; however, the company's own vocabulary and typical corporate terminology are also of crucial importance. This vocabulary is not simply a list of words or a glossary. It is more than that. That is why we call it terminology.

This presentation shows what constitutes good terminology, how it is created and how it is used and how that terminology has an impact on many areas of a company. It is an important prerequisite for taxonomy and ontologies and has a positive influence on the quality of translations.

Presented by: Torsten Machert, Congree

Torsten studied Russian and Spanish. After he graduated at the Humboldt University, Berlin, he spent more that 20 years in the CMS business and became an industry expert in SGML and XML based management and publication processes.

As Senior Consultant with Congree he can perfectly combine his linguistic and XML background.

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Hitachi Vantara’s Content Experience Transformation: From Vision to Reality

Recorded on September 18, 2025

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Hitachi Vantara set out to completely rethink its Content Experience, starting with a bold vision from the tech docs team. The goal? Deliver a personalized, seamless user journey that reflects the brand and drives real business impact.

But they needed more than just a portal—they needed a flexible, future-ready platform that could evolve with user expectations and upcoming business cases. Choosing the right Content Delivery Platform didn’t just support their content strategy, it transformed how they engage users and drive innovation across the company with their vendor partner. Join us to discover how Hitachi Vantara’s approach to Content Experience is setting new standards across the industry.

In this session, you’ll learn:

- How they managed their CX transformation process, from building and collecting the various business cases to implementing the solution in phases

- What mattered in choosing a vendor, especially avoiding lock-in

-Why a shared vision and co-creation with the vendor were key to success

Presented by Fabrice Lacroix and Jyoti Ramchandra

Fabrice Lacroix is a serial entrepreneur and a technology pioneer. He has been working for 25 years on the development of innovative solutions around search technology, content enrichment and AI. He is the founder of Fluid Topics, the leading Content Delivery Platform that reinvents how users search, read and interact with technical documentation.

Jyoti leads the technical publications team at Hitachi Vantara, where she champions customer success by delivering a world-class information experience. Her focus is on providing users with relevant product information at the right time and in the right format. With 25 years of experience in the technical writing field, she has identified and assessed the various factors that contribute to a great customer experience, emphasizing the importance of creating content that delivers value and relevance to customers in building brand loyalty.

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Structured Content: How AI and CDPs are Changing the Rules of Content Strategy

Recorded on June 18, 2025

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Structured content is finally getting its moment. Long under appreciated outside the inner circle of tech comm professionals, it is now stepping in the spotlight. As a sine qua non for effective AI, structured content is driving a massive and urgent interest at the highest levels of organizations.

This unprecedented opportunity comes with a major shift in adoption strategy enabled by Content Delivery Platforms (CDPs). Going “delivery-first” rather than “structure-first” delivers early, visible outcomes across the enterprise, and paves the way for faster, broader adoption.

Join us for an insightful webinar with Frank Miller, thought leader in the information development industry and CEO of Ryffine, and Fabrice Lacroix, AI and search technology pioneer and CEO of Fluid Topics, as they share actionable strategies to:

- Turn the momentum of AI into enterprise buy-in for structured content initiatives

- Leverage your existing content with modern content delivery for early results across the company

- Navigate a more flexible, incremental adoption path of structured content with growing benefits along the way

Presented by Fabrice Lacroix and Frank Miller

Fabrice Lacroix is a serial entrepreneur and a technology pioneer. He has been working for 25 years on the development of innovative solutions around search technology, content enrichment and AI. He is the founder of Fluid Topics, the leading Content Delivery Platform that reinvents how users search, read and interact with technical documentation.

For nearly 20 years, Frank Miller has been in the trenches of structured content implementations. As founder of Ryffine, he's guided teams across virtually every industry—from manufacturing to healthcare to software—through the challenges of making structured content work in the real world. Frank has collaborated with documentation teams of all sizes and worked alongside most major technology vendors in the structured content space. He's particularly drawn to technical documentation as an undervalued discipline, finding satisfaction in championing the business critical work that rarely gets the recognition it deserves.

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Why Desktop Authoring is still favoured over Cloud Based Authoring

Recorded on June 23, 2025

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As more tools shift to the cloud, some assume that desktop authoring is on the way out. But for technical writers working in complex environments—especially those using structured content like DITA—the reality is very different.

In this webinar, Bluestream and CIDM explore why desktop tools like oXygen XML Author remain the go-to platform for professional content teams. With input from the Center for Information-Development Management (CIDM), we’ll explore the functional, technical, and strategic reasons why desktop solutions continue to outperform cloud tools in many authoring scenarios.

Presented by Andrew Douglas

Andrew Douglas, Business Development Manager @BlueStream 25 years in SaaS based Consultative Software Sales. Consultative/Solution Selling approach to position value driven Enterprise class CCMS and Publishing platform. [email protected]

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ASD-STE 100 Simplified Technical English – Is it really simple?

Recorded on May 21, 2025

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In order to standardize and harmonize their content many companies - not only from the aerospace and defense industries - are thinking about using STE as a guideline for creating content.

But, is writing documents according to STE as “simple” as the name of the standard suggests? Not necessarily - because following more than 60 writing rules and only using a very restricted vocabulary is quite challenging. Therefore, some companies are only using the standard “half-heartedly”. Is this approach as effective as the original one? Does it lead to the same goals? Is there an alternative for content standardization?

In this webinar Ursula Reuther will have a closer look at the standard itself and will address the above questions considering relevant aspects of corporate content creation.

Presented by: Ursula Reuther, Congree

Ursula Reuther is Chief Linguistic Consultant at Congree Language Technologies GmbH and head of the linguistic department at Congree.

Ursula graduated with a degree in Applied Linguistics and Translation Sciences. She has over 35 years of experience in the field of language technology and engineering, in 2011 she joined Congree. Her main interests focus on language standardization, Controlled Language, and terminology.

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Graph Center of Excellence: Revolutionize Your Enterprise Data Management with Graph Technology

Recorded on May 7, 2025

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As we stand on the brink of the AI revolution, many organizations find themselves entangled in the complexities of disparate, isolated data systems. Challenges like data governance, trust issues, and poor data quality are just a few of the hurdles stalling the progress of enterprise AI initiatives. Enter graph technologies—your essential ally in crafting data-driven strategies for the AI era. These innovative approaches streamline and elevate data management, offering substantial cost reductions while significantly enhancing your ability to derive valuable insights and integrate them seamlessly into your business operations. This session underscores the imperative for organizations to develop robust graph technology capabilities, simplifying and refining data integration and governance across fragmented data landscapes. Discover how these cutting-edge technologies unlock a spectrum of enhanced data outcomes, paving the way for groundbreaking advancements in data analytics and automation that were once out of reach. Join us to delve into the strategic adoption of graph technologies within your enterprise. We'll guide you through establishing a Graph Center of Excellence (CoE), emphasizing its critical role, practical applications, starting points, governance needs, and best practices for a triumphant implementation. You'll uncover the foundational elements of the Graph CoE, including:

Key Elements of the Graph CoE
Strategic Graph Deployment
Real Life Use Cases

Moreover, you'll gain these invaluable insights on:

Why Organizations Need to Change Their Data Management Paradigm
The “Bad Data Tax” Organizations are repeatedly paying with low payoff
The Solution to the Data Dilemma

Register now to learn how establishing a Graph Center of Excellence can revolutionize your enterprise. Presented by Sumit Pal, Strategic Technology Director and Brandon Richards, General Manager APAC at Graphwise

Sumit has more than 30 years of experience in the data and Software Industry in various roles spanning companies from startups to enterprise organizations in building, managing and guiding teams and building scalable software systems across the stack from middle tier, data layer, analytics and UI using Big Data, NoSQL, DB Internals, Data Warehousing, Data Modeling, Data Science and middle tier.

Brandon has spent the last 8 years helping hundreds of enterprises across APAC on their graph technology journey at both Graphwise (Ontotext) and Neo4j. During that time, he has focused on shifting the “graph” conversations to C-level and senior executives for a more strategic approach to their digital transformations. Prior to that, he spent 6 years at Oracle working with strategic accounts and founded and managed a commercial real estate strategy firm in Silicon Valley for over 4 years. Brandon is currently based in Kuala Lumpur, Malaysia.As our ambassadors of the Graph Center of Excellence, Sumit and Brandon are excited to spread the good word of graph to the CIDM community.

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Is GenAI too risky for Highly Regulated Industries?

Recorded on April 23, 2025

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Can regulated industries afford to miss the GenAI wave because of its potential risks? Regardless of the use case – from employee productivity to user information – the technology will need to be closely controlled and monitored. Tracing and auditing user interactions as well as LLM replies and measuring any drift in quality and reliability are absolute necessities. In this session, we will examine the risks of GenAI in Content Delivery, from security and compliance to misinformation and liability, and will discuss what it takes to mitigate them and safely integrate GenAI into highly regulated sectors. Presented by Fabrice Lacroix

Fabrice Lacroix is a serial entrepreneur and a technology pioneer. He has been working for 25 years on the development of innovative solutions around search technology, content enrichment and AI. He is the founder of Fluid Topics, the leading Content Delivery Platform that reinvents how users search, read and interact with technical documentation.