Your customers already expect smart, AI‑powered experiences. The question isn’t if you’ll adopt AI—but how fast you can get your content and processes ready. Following the packed‑house panel at ConVEx San Jose, we’re bringing the conversation online; including some interactive elements and fresh insights since the conference.
In one focused hour, our experts break down what “AI‑ready” really means and show you how to get there without derailing daily operations.
Artificial Intelligence is reshaping how content is created, accessed, and used. But before jumping into AI initiatives, how do you prepare your content, your teams, and your organization for success? Join our expert panel featuring Sarah O’Keefe (Scriptorium), Marianne Calilhanna (DCL), and Dipo Ajose-Coker as they dive into the essentials of getting AI-ready.
Prepare to level up your content strategy for an AI-driven future.
Key takeaways
- Assess your content landscape: Spot gaps in structure, governance, and findability before AI exposes them.
- Build an AI‑friendly pipeline: Practical steps to enrich content with the right metadata and semantics.
- Upskill (and calm) your teams: Change‑management tips that turn AI anxiety into enthusiasm.
- Choose the right use cases first: Quick‑win scenarios that prove value fast, from content intelligence to virtual assistants.
- Mitigate the risks: Proven guardrails for data privacy, bias, and quality control.
Expert panel
- Sarah O’Keefe, CEO, Scriptorium: Industry pioneer and strategist for scalable content operations.
- Marianne Calilhanna, VP Marketing, Data Conversion Laboratory: 30‑year veteran turning complex content services into pragmatic solutions.
- Dipo Ajose‑Coker, Senior Product Marketing Manager, RWS Tridion Docs: Bridge between developers and end‑users, champion of structured content and AI‑driven productivity.
Format
- 60‑minute live webinar (presentation + rapid‑fire Q&A)
- Kick‑off with a short reminder from the ConVEx session
- Slide deck and resource checklist emailed to all registrants
Who should attend
Content strategists, documentation leaders, product owners, and anyone tasked with making AI actually work in the real world.
Presented by:
Dipo Ajose-Coker, RWS
Dipo Ajose-Coker, Senior Product Marketing Manager for RWS Tridion Docs, brings over 18 years of experience in structured content, technical communications, and product marketing. After relocating to France in 2005 and obtaining his MA in Multilingual and Multimedia Document Conception from Université Paris Cité, Dipo built a career spanning technical writing, editing, DITA migration, and strategic content development within MedTech and Fintech industries.
In 2021, he shifted focus to Product Marketing, acting as the vital intermediary between technical teams and end-users. Dipo excels at translating complex technical features into clear, compelling messages that resonate across all business levels. Known for his practical approach and ability to unite diverse perspectives, he drives effective content strategies and fosters strong communication between developers, users, and industry stakeholders. Today, Dipo continues to lead strategic initiatives at RWS, empowering organizations to achieve clarity, compliance, and growth through intelligent content solutions.
Feel free to connect with and follow Dipo on LinkedIn: https://www.linkedin.com/in/dipocoker/. Email: [email protected]
Sarah O'Keefe, Scriptorium
Sarah O’Keefe is the founder and CEO of Scriptorium. Driven by learning and exploration, she takes pride in providing a meaningful contribution to the world of customer-facing content and beyond. As a pioneer in the content industry, she is a globally recognized author and speaker.
Marianne Calilhanna, DCL
Marianne is a content and technology professional with 30+ years of marketing, editorial, product development, publishing, and change management experience. Marianne manages Data Conversion Laboratory’s marketing activities, which comprises sharing the company’s success stories in a way that is meaningful to the industries DCL serves. She publishes the monthly DCL newsletter, develops content for and produces the DCL Learning Series, exhibits and sponsors industry events, manages the corporate website, and takes part in transforming DCL’s broad list of services into pragmatic products that support content structure and content interchange.
Christoph Schmidt-Mårtensson is Founder and General Manager of create-mediadesign GmbH. He is well known for his expertise in Instructional Design for Knowledge Acquisition, Skills Acquisition as well as Awareness Training. create is not only offering this expertise, but Christoph started development of respective easy to use authoring systems for that, now offering cbook for elearning and XR creator for the XR/AR/VR wordl.
Jyoti leads the technical publications team at Hitachi Vantara, where she champions customer success by delivering a world-class information experience. Her focus is on providing users with relevant product information at the right time and in the right format. With 25 years of experience in the technical writing field, she has identified and assessed the various factors that contribute to a great customer experience, emphasizing the importance of creating content that delivers value and relevance to customers in building brand loyalty.
For nearly 20 years, Frank Miller has been in the trenches of structured content implementations. As founder of Ryffine, he's guided teams across virtually every industry—from manufacturing to healthcare to software—through the challenges of making structured content work in the real world.
Frank has collaborated with documentation teams of all sizes and worked alongside most major technology vendors in the structured content space. He's particularly drawn to technical documentation as an undervalued discipline, finding satisfaction in championing the business critical work that rarely gets the recognition it deserves.
Doug Brook is the Director of Technical Documentation and Localization for adaptive computing at Advanced Micro Devices, Inc. (AMD). Throughout 20+ years in senior management of technical content organizations, he has led evolutions of information resources to improve user experience for numerous high-tech companies, large and small. A past Society for Technical Communication (STC) panelist, he holds undergraduate and graduate degrees from Carnegie Mellon University. He has successfully navigated technical documentation teams through several corporate acquisitions and has introduced new authoring systems and content delivery platforms multiple times. As an experienced technical writer, educator, and theatre artist, he leverages a broad perspective of how to effectively serve diverse audience types and how to optimize processes for people to more effectively serve them.
HTML is used not only as a final delivery format but increasingly as the source format for documentation of all kinds, whether that’s internal product designs or customer-focused technical documentation. Understanding change in those documents is a vital part of your content management workflow.
Join us as we explore the ins and outs of HTML redline documents, looking at how to identify change in HTML, how to visualise it, and how it fits into your toolkit. From text to tables, MathML to SVG, come and discover how to decide what matters in your redline output.
Presented by: Tristan Mitchell, DeltaXML
Tristan is Product Director at DeltaXML, a technology company with world-leading software products for managing change in structured content. He has a deep understanding of DeltaXML’s product suite and loves to help customers create extra value in their content using change management. Tristan is a father to three daughters, a movie lover, and a keen runner.
Rahel Anne Bailie, FSTC, FISTC, is the Content Solutions Director at Technically Write IT. She brings a wealth of experience to helping companies get more value from their content assets. TWi is an Ireland-based consultancy of content specialists who provide content strategy, content operations, language, learning, user adoption, and content production services. TWi works with companies wanting to solve their content problems for business impact.
Fraser Doig is a Senior Associate Product Marketing Manager specializing in helping companies of all industries understand how structured content can elevate their business. At RWS, Fraser works in the Language and Content Technology division, always on the lookout for the latest and greatest developments in the market. He is a regular contributor to publications such as KMWorld and Customer Service Manager Magazine.
Laura Bellamy, Director of Content Insights and Quality
Márcia R. Ferreira is a Data and Knowledge Engineer (Technical Consultant) at Semantic Web Company. By implementing state-of-the-art semantic systems, Márcia ensures customers' data requirements are met at the highest level. She is interested in integrating LLMs with graph technologies for impactful applications in knowledge-intensive industries.
Krasimira Bozhanova, Ontotext
Krasimira Bozhanova is a Solutions Architect at Ontotext, starting her way as a developer and contributing to many of the company's significant client projects. In recent years she has been a part of the AI in Action Ontotext initiative which puts Ontotext products at the heart of various AI applications. 
Joe Pairman, Director of Product Management, RWS
Jörg Schmidt, Senior Solutions Architect, RWS
Jörg has been working in multiple roles for different CCMS providers for more than 20 years. During that time, he has helped defining and implementing solutions in verticals like machinery, automotive, A&D - but also pharma & finance. Since 2013, he has been working for RWS as a Solution Architect.
