Webinar Archives - Page 4 of 4

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Structured Content: How AI and CDPs are Changing the Rules of Content Strategy

Recorded on June 18, 2025

Structured content is finally getting its moment. Long under appreciated outside the inner circle of tech comm professionals, it is now stepping in the spotlight. As a sine qua non for effective AI, structured content is driving a massive and urgent interest at the highest levels of organizations.

This unprecedented opportunity comes with a major shift in adoption strategy enabled by Content Delivery Platforms (CDPs). Going “delivery-first” rather than “structure-first” delivers early, visible outcomes across the enterprise, and paves the way for faster, broader adoption.

Join us for an insightful webinar with Frank Miller, thought leader in the information development industry and CEO of Ryffine, and Fabrice Lacroix, AI and search technology pioneer and CEO of Fluid Topics, as they share actionable strategies to:

- Turn the momentum of AI into enterprise buy-in for structured content initiatives

- Leverage your existing content with modern content delivery for early results across the company

- Navigate a more flexible, incremental adoption path of structured content with growing benefits along the way

Presented by Fabrice Lacroix and Frank Miller

Fabrice Lacroix is a serial entrepreneur and a technology pioneer. He has been working for 25 years on the development of innovative solutions around search technology, content enrichment and AI. He is the founder of Fluid Topics, the leading Content Delivery Platform that reinvents how users search, read and interact with technical documentation.

For nearly 20 years, Frank Miller has been in the trenches of structured content implementations. As founder of Ryffine, he's guided teams across virtually every industry—from manufacturing to healthcare to software—through the challenges of making structured content work in the real world. Frank has collaborated with documentation teams of all sizes and worked alongside most major technology vendors in the structured content space. He's particularly drawn to technical documentation as an undervalued discipline, finding satisfaction in championing the business critical work that rarely gets the recognition it deserves.

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Hitachi Vantara’s Content Experience Transformation: From Vision to Reality

Recorded on September 18, 2025

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Hitachi Vantara set out to completely rethink its Content Experience, starting with a bold vision from the tech docs team. The goal? Deliver a personalized, seamless user journey that reflects the brand and drives real business impact.

But they needed more than just a portal—they needed a flexible, future-ready platform that could evolve with user expectations and upcoming business cases. Choosing the right Content Delivery Platform didn’t just support their content strategy, it transformed how they engage users and drive innovation across the company with their vendor partner. Join us to discover how Hitachi Vantara’s approach to Content Experience is setting new standards across the industry.

In this session, you’ll learn:

- How they managed their CX transformation process, from building and collecting the various business cases to implementing the solution in phases

- What mattered in choosing a vendor, especially avoiding lock-in

-Why a shared vision and co-creation with the vendor were key to success

Presented by Fabrice Lacroix and Jyoti Ramchandra

Fabrice Lacroix is a serial entrepreneur and a technology pioneer. He has been working for 25 years on the development of innovative solutions around search technology, content enrichment and AI. He is the founder of Fluid Topics, the leading Content Delivery Platform that reinvents how users search, read and interact with technical documentation.

Jyoti leads the technical publications team at Hitachi Vantara, where she champions customer success by delivering a world-class information experience. Her focus is on providing users with relevant product information at the right time and in the right format. With 25 years of experience in the technical writing field, she has identified and assessed the various factors that contribute to a great customer experience, emphasizing the importance of creating content that delivers value and relevance to customers in building brand loyalty.

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Sometimes Words Have Two Meanings – Terminology as the Key for Readability and Translatability

Recorded on September 24, 2025

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What makes a corporate language consistent? It is definitely a consistent style that makes a corporate language distinctive; however, the company's own vocabulary and typical corporate terminology are also of crucial importance. This vocabulary is not simply a list of words or a glossary. It is more than that. That is why we call it terminology.

This presentation shows what constitutes good terminology, how it is created and how it is used and how that terminology has an impact on many areas of a company. It is an important prerequisite for taxonomy and ontologies and has a positive influence on the quality of translations.

Presented by: Torsten Machert, Congree

Torsten studied Russian and Spanish. After he graduated at the Humboldt University, Berlin, he spent more that 20 years in the CMS business and became an industry expert in SGML and XML based management and publication processes.

As Senior Consultant with Congree he can perfectly combine his linguistic and XML background.

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Ready, Set, AI: How to Future‑Proof Your Content, Teams, and Tech Stack

Recorded on June 11, 2025

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Your customers already expect smart, AI‑powered experiences. The question isn’t if you’ll adopt AI—but how fast you can get your content and processes ready. Following the packed‑house panel at ConVEx San Jose, we’re bringing the conversation online; including some interactive elements and fresh insights since the conference.

In one focused hour, our experts break down what “AI‑ready” really means and show you how to get there without derailing daily operations.

Artificial Intelligence is reshaping how content is created, accessed, and used. But before jumping into AI initiatives, how do you prepare your content, your teams, and your organization for success? Join our expert panel featuring Sarah O’Keefe (Scriptorium), Marianne Calilhanna (DCL), and Dipo Ajose-Coker as they dive into the essentials of getting AI-ready.

Prepare to level up your content strategy for an AI-driven future.

Key takeaways

Assess your content landscape: Spot gaps in structure, governance, and findability before AI exposes them.
Build an AI‑friendly pipeline: Practical steps to enrich content with the right metadata and semantics.
Upskill (and calm) your teams: Change‑management tips that turn AI anxiety into enthusiasm.
Choose the right use cases first: Quick‑win scenarios that prove value fast, from content intelligence to virtual assistants.
Mitigate the risks: Proven guardrails for data privacy, bias, and quality control.

Expert panel

Sarah O’Keefe, CEO, Scriptorium: Industry pioneer and strategist for scalable content operations.
Marianne Calilhanna, VP Marketing, Data Conversion Laboratory: 30‑year veteran turning complex content services into pragmatic solutions.
Dipo Ajose‑Coker, Senior Product Marketing Manager, RWS Tridion Docs: Bridge between developers and end‑users, champion of structured content and AI‑driven productivity.

Format

60‑minute live webinar (presentation + rapid‑fire Q&A)
Kick‑off with a short reminder from the ConVEx session
Slide deck and resource checklist emailed to all registrants

Who should attend

Content strategists, documentation leaders, product owners, and anyone tasked with making AI actually work in the real world.

Presented by:

Dipo Ajose-Coker, RWS Dipo Ajose-Coker, Senior Product Marketing Manager for RWS Tridion Docs, brings over 18 years of experience in structured content, technical communications, and product marketing. After relocating to France in 2005 and obtaining his MA in Multilingual and Multimedia Document Conception from Université Paris Cité, Dipo built a career spanning technical writing, editing, DITA migration, and strategic content development within MedTech and Fintech industries. In 2021, he shifted focus to Product Marketing, acting as the vital intermediary between technical teams and end-users. Dipo excels at translating complex technical features into clear, compelling messages that resonate across all business levels. Known for his practical approach and ability to unite diverse perspectives, he drives effective content strategies and fosters strong communication between developers, users, and industry stakeholders. Today, Dipo continues to lead strategic initiatives at RWS, empowering organizations to achieve clarity, compliance, and growth through intelligent content solutions. Feel free to connect with and follow Dipo on LinkedIn: https://www.linkedin.com/in/dipocoker/. Email: [email protected]

Sarah O'Keefe, Scriptorium Sarah O’Keefe is the founder and CEO of Scriptorium. Driven by learning and exploration, she takes pride in providing a meaningful contribution to the world of customer-facing content and beyond. As a pioneer in the content industry, she is a globally recognized author and speaker. Marianne Calilhanna, DCL Marianne is a content and technology professional with 30+ years of marketing, editorial, product development, publishing, and change management experience. Marianne manages Data Conversion Laboratory’s marketing activities, which comprises sharing the company’s success stories in a way that is meaningful to the industries DCL serves. She publishes the monthly DCL newsletter, develops content for and produces the DCL Learning Series, exhibits and sponsors industry events, manages the corporate website, and takes part in transforming DCL’s broad list of services into pragmatic products that support content structure and content interchange.

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The Future of Holistic Content Experiences is Here

February 15, 2022 Just putting your technical documentation on your webpage as a PDF for download will not make you a content hero. PDF is a given – a fundamental requirement. However, both business leaders and end customers expect more than just a documentation portal or a well-designed PDF. They want contextually relevant, personalized, consistent, conversational, and scalable content experiences. But how to deliver on this expectation? In this session, Stefan Gentz, Senior Worldwide Evangelist for Technical Communication at Adobe, will share some insights from the recent Adobe-commissioned Forrester study. Forrester surveyed 450 decision-makers on Content Experience Management to understand how global brands deliver relevant and contextual experiences across touchpoints. He will explore the design of positive customer journeys from marketing to technical support and self-service and back to sales – experiences that provide 360° content experience for your customers and handhold them across their whole content journey. Presented by: Stefan’s mission is to inspire enterprises and technical writers around the world and show how to create compelling technical communication content with the Adobe Technical Communication tools. He is also a certified Quality Management Professional (TÜV), ISO 9001 / EN 15038 auditor, ISO 31000 Risk Management expert, and Six Sigma Champion. As a sought-after keynote speaker and moderator at conferences around the world, he travels around the globe half of the year. Besides that, he has been the European Ambassador for the Globalization and Localization Association (GALA) for many years, a member of the tekom Conference Advisory Board for several years, and is now a member of the tekom iiRDS working group for Intelligent Information and member of the OASIS DITA Adoption Committee. In 2016, Stefan Gentz was awarded by MindTouch as one of the Top 25 Leading Content Strategist Influencers in the world and as one of the Top 25 Content Experience Influencers in the world in 2017. Stefan Gentz on LinkedIn Stefan Gentz on XING @stefangentz on Twitter www.adobe.com

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Winning the Budget Game: How Content Delivery Gets You Buy-In for Large Content Projects

January 12, 2022 Moving to structured authoring and implementing a CMS are critical projects that will generate long-term efficiency gains and significant savings. But before you get there, there are great hurdles to overcome. First and foremost, there's winning budget approval from your execs, who will have a singular focus on risk and ROI. Second, you need to maintain a high level of commitment and buy-in from those executives over the years that re-engineering of content production can last. Too many content restructuring projects fail or don’t even start because they cannot demonstrate a quick and tangible return on investment - and this is where Dynamic Content Delivery changes the game. Dynamic Content Delivery provides outstanding content experiences to your users and creates immediate value for your company without requiring a big bang in your writing process. It earns you internal support, money, and time you can leverage to optimize your content restructuring process. In this webinar, you will learn:

How Dynamic Content Delivery generates value from your existing content, no matter the writing tools and methods you are using now
How to achieve quick wins and build a fast ROI to gain support from your Execs for your content project
How to optimize your project to move to structured authoring and make it a success

Presented by: Fabrice Lacroix is a serial entrepreneur and a technology pioneer. He has been working for 25 years on the development of innovative solutions around search technology, content enrichment, and AI. He is the founder of Fluid Topics, the leading Content Delivery Platform that reinvents how users search, read, and interact with technical documentation.

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How much redundant content do I really have? Actualizing the reuse in our documentation

April 6, 2022 Content reuse is one of the many advantages of moving to DITA and a structured standard. It helps us reduce the amount of overall content we have, improve consistency, and decrease redundancy. However, it is difficult to visualize this value before the conversion takes place. Estimates can be off, and it is hardly ever clear how much content we can actually reuse from our documentation. Typos and partial matches only complicate our futile estimates. Narrowing the scope of this approximation by investigating similar matches in our source content before conversion can provide valuable insight to the potential benefits of moving to a structured standard. Join TJ Dhaliwal in this session as he uses Stilo’s Analyzer and Migrate to investigate source content for similar and exact matches. Then, further use that information to plan for conrefs, keyrefs, and topicrefs before any transformation takes place. Conclude by deduplicating exact topic matches and realizing some of the potential that was uncovered in the beginning. Presented by: TJ Dhaliwal is a Technical Sales Product Specialist at Stilo, helping customers uncover solutions to their content conversion needs. With a strong technical background in engineering combined with a passion for public speaking, he’s been able to successfully bridge the gaps between project stakeholders. As a problem solver, TJ has helped several enterprise-level companies convert tens of thousands of pages of their content to DITA. He’s recently taken lead on and helped bring to market Stilo’s newest product, Analyzer.

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The Value of Terminology in the Content Creation Process

Recorded: April 13, 2022

graphic loog for Acrolinx - with text Better Content. Faster

colorful box next the words Kaleidoscope - Taking your content global

Presented by Michael Klemme and Klaus Fleischmann

Terminology is at the core of great content. When used consistently, it helps you communicate precisely and efficiently, which is an approach to your brand communication. It also makes your content accurate.

But it’s important to have a sound process in place to manage your terminology. Join us and learn how to:

Make sure all stakeholders have input into your terminology set
Set a process for consent and approval of your terms
Make sure you have a consistent and failsafe process to
- Have all your terms for checking in Acrolinx, as the content quality solution of choice
- Make sure all terminology action is concentrated in quickTerm, as the leading terminology system

Presented by:

Michael Klemme is a Senior Solutions Architect at Acrolinx. He advises new and existing customers on how they can efficiently integrate Acrolinx into their processes and helps partners to develop integrations.

Klaus Fleischmann studied translation and IT in Vienna, holds an MA in Conference Interpreting from Monterey, California, and a MAS in Technical Communication from Krems, Austria. In 1996, he founded Austria-based Kaleidoscope, a company implementing content, translation, and terminology management processes for internationally active companies. Kaleidoscope develops online collaboration software for enterprise-level terminology workflow, translator query management, in-country review etc., making the translation quality process comprehensible and strategically manageable. In 2007, he became CEO of Austria´s leading LSP, Eurocom Translation Services GmbH. Always active in the industry, Klaus got voted into the Gala Board of Directors in 2015 and 2017.

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Content Needs Categories: Adding Taxonomy to Structured Content for an Exceptional Customer Experience

Recorded: February 23, 2022 Structured content provides numerous benefits for organizations with authoring, managing, and delivering information. Perhaps your organization has realized these benefits—but what’s next? A formal content classification system, or a taxonomy, provides a framework that supports search, filtering, classification, consistent terminology, and more. The combination of taxonomy and structured content opens up compelling possibilities for digital delivery. Add continuous updates and advancements in business data, and you can transform the customer experience—but you may feel a little exposed out on the leading edge of technology. Sarah and Chip will present and discuss emerging trends, techniques, and technology for your digital information initiatives. During the webinar you’ll learn:

How do you select and manage a good taxonomy?
Classifying content – human, machine, or a combination?
Coordinating taxonomy terms across various teams and languages
Taking advantage of Semantic AI
Business drivers examining tagging quality vs. quantity
Best practices and actions for you

Presented by: Sarah O’Keefe, Chief Executive Officer, founded Scriptorium Publishing to work at the intersection of content, technology, and publishing. Today, she leads an organization known for expertise in solving business-critical content problems with a special focus on product and technical content. Sarah identifies and assesses new trends and their effects on the industry. Her analysis is widely followed on Scriptorium’s blog and in other publications. As an experienced public speaker, she is in demand at conferences worldwide. In 2016, MindTouch named her as an “unparalleled” content strategy influencer. Chip Gettinger is VP Global Solutions Consulting at RWS, managing a team that works with customers in maximizing global content with RWS. He has experience working with customers to develop global content strategies, business ROI adoption drivers, change management, and technology adoption for component content management systems. He speaks and blogs about customer successes working closely with industry standards, partners, and customers in technology solutions and deployments.