Webinar

For years, the focus of our content strategy has been on crafting messaging for human audiences, leveraging personas, controlled vocabulary, and tone. However, with the rise of Artificial Intelligence (AI) as a new audience, our approach must evolve. How does this shift impact our writing, and how can we create content that resonates with humans while effectively training AI systems? Can the same content achieve both goals and does it hinge on our AI usage intentions? Join Leigh White in this thought-provoking webinar as she delves into the necessary considerations for how we must rethink our approach if we want to use our content to teach the machines to teach us.

Delivery of tech docs often focuses on search — getting users to a good starting place. But users often have goals that a single page can’t cover. Serious tasks can require reference info, scenarios, and guidance. Users may need information in different media. Each user’s goal depends on their specific context, and they need to follow a unique path through the information. Writers cannot possibly design content for all of those users, with all of their unique paths.

Many of the ways that people have tried have failed. At various times, tech docs have relied more on search, or more on manual hyperlinks, or taxonomy. Pages have been long or short, other media have gone and come. Now AI offers easier ways to map content together, but even that’s not enough. Why?

Only a combination of techniques will give you the information model that you need. And the techniques on their own won’t get you all the way — you need an integrated design to bring your solution together. Learn how.

Key takeaways of this webinar will be: - The real needs of complex tasks for users, and how to map them to usable metadata. - What AI can do to suggest appropriate content — and what it can’t - How to design a suitable goal-enabling solution for your own organization’s needs

Join in with Joe Pairman, Director of Product Management, RWS Group and Jörg Schmidt, Senior Solutions Architect, RWS Group to find out more.

Joe is Director of Product Management for Tridion. He is currently shaping strategic design for a more accessible and impactful product, drawing on his experiences leading teams and bringing structured content operations to tech companies, banks, and pharma companies.