Recorded on September 18, 2025
Hitachi Vantara set out to completely rethink its Content Experience, starting with a bold vision from the tech docs team. The goal? Deliver a personalized, seamless user journey that reflects the brand and drives real business impact.
But they needed more than just a portal—they needed a flexible, future-ready platform that could evolve with user expectations and upcoming business cases. Choosing the right Content Delivery Platform didn’t just support their content strategy, it transformed how they engage users and drive innovation across the company with their vendor partner. Join us to discover how Hitachi Vantara’s approach to Content Experience is setting new standards across the industry.
In this session, you’ll learn:
– How they managed their CX transformation process, from building and collecting the various business cases to implementing the solution in phases
– What mattered in choosing a vendor, especially avoiding lock-in
-Why a shared vision and co-creation with the vendor were key to success
Presented by Fabrice Lacroix and Jyoti Ramchandra

Fabrice Lacroix is a serial entrepreneur and a technology pioneer. He has been working for 25 years on the development of innovative solutions around search technology, content enrichment and AI. He is the founder of Fluid Topics, the leading Content Delivery Platform that reinvents how users search, read and interact with technical documentation.
Jyoti leads the technical publications team at Hitachi Vantara, where she champions customer success by delivering a world-class information experience. Her focus is on providing users with relevant product information at the right time and in the right format. With 25 years of experience in the technical writing field, she has identified and assessed the various factors that contribute to a great customer experience, emphasizing the importance of creating content that delivers value and relevance to customers in building brand loyalty.





