April 1, 2026
9:00 am – 10:30 am PDT | 12:00 pm – 1:30 pm EDT | 5:00 pm – 6:30 pm BST
This is a paradox: the more companies multiply the number of applications to serve their users—websites, user portals, helpdesks, LMS, and more—the worse the customer experience becomes. More touchpoints often lead to lower efficiency and reduced user satisfaction due to inconsistent, hard-to-find information and misaligned branding. All of these resulting ultimately in a fragmented and broken user experience.
In this webinar, we will explore two strategies to address this issue: the “Do-it-All Platform” approach and the “Unified Best-of-Breed” model. You will learn about the pros, cons, and benefits of the two proposed options. You will gain practical insights for building a unified customer experience as we delve into the key elements and pitfalls to avoid to ensure a smooth user journey with your company’s products.
Presented by Fabrice Lacroix
Fabrice Lacroix is a serial entrepreneur and a technology pioneer. He has been working for 25 years on the development of innovative solutions around search technology, content enrichment and AI. He is the founder of Fluid Topics, the leading Content Delivery Platform that reinvents how users search, read and interact with technical documentation.
