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February 15, 2022 Just putting your technical documentation on your webpage as a PDF for download will not make you a content hero. PDF is a given – a fundamental requirement. However, both business leaders and end customers expect more than just a documentation portal or a well-designed PDF. They want contextually relevant, personalized, consistent, conversational, and scalable content experiences. But how to deliver on this expectation? In this session, Stefan Gentz, Senior Worldwide Evangelist for Technical Communication at Adobe, will share some insights from the recent Adobe-commissioned Forrester study. Forrester surveyed 450 decision-makers on Content Experience Management to understand how global brands deliver relevant and contextual experiences across touchpoints. He will explore the design of positive customer journeys from marketing to technical support and self-service and back to sales – experiences that provide 360° content experience for your customers and handhold them across their whole content journey. Presented by: Stefan’s mission is to inspire enterprises and technical writers around the world and show how to create compelling technical communication content with the Adobe Technical Communication tools. He is also a certified Quality Management Professional (TÜV), ISO 9001 / EN 15038 auditor, ISO 31000 Risk Management expert, and Six Sigma Champion. As a sought-after keynote speaker and moderator at conferences around the world, he travels around the globe half of the year. Besides that, he has been the European Ambassador for the Globalization and Localization Association (GALA) for many years, a member of the tekom Conference Advisory Board for several years, and is now a member of the tekom iiRDS working group for Intelligent Information and member of the OASIS DITA Adoption Committee. In 2016, Stefan Gentz was awarded by MindTouch as one of the Top 25 Leading Content Strategist Influencers in the world and as one of the Top 25 Content Experience Influencers in the world in 2017. Stefan Gentz on LinkedIn Stefan Gentz on XING @stefangentz on Twitter www.adobe.com
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Recorded on April 6, 2023
Enterprise companies are adopting AI generative tools to streamline their content operations and improve efficiency. But without proper governance, they may find themselves publishing off-brand, non-compliant, and even offensive content.
In the era of generative AI, companies need content governance more than ever. Join Paul Bongers to take a closer look at ChatGPT, AI, and NLP technologies and discuss their impact. Don’t miss out on this unique opportunity to balance innovation and governance in the digital age.
Come learn:
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How generative AI works
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Its opportunities and pitfalls
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Where it fits in the content supply chain
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Why it requires content QA and governance
Paul Bongers is a strategist, technologist, and a SaaS generalist. In his role as VP Strategy, Paul shapes the Acrolinx product strategy. His team works closely with all departments across the business to foster innovation and expand value for Acrolinx customers.
LinkedIn: https://www.linkedin.com/in/pbongers/
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Recorded on June 7, 2023
What’s Next: Social and Semantic Technical Documentation
In most respects, today’s technical documentation works like the good old Web 1.0: one-way publishing of static textual content, written by humans to be read by humans. But in the last 20 years, the Web has experienced two major revolutions, social and semantic, that led to the outstanding developments of Web 2.0 and Web 3.0. Will technical documentation go the same way? Join Fabrice Lacroix, serial entrepreneur, technology pioneer, and founder of Fluid Topics as he explores the principles that transformed the Web, finds out how these concepts can be applied to technical documentation, and get an insight into Tech Doc 2.0 and Tech Doc 3.0.
Presented by Fabrice Lacroix, CEO of Fluid Topics
Fabrice Lacroix is a serial entrepreneur and a technology pioneer. He has been working for 25 years on the development of innovative solutions around search technology, content enrichment and AI. He is the founder of Fluid Topics, the leading Content Delivery Platform that reinvents how users search, read and interact with technical documentation. -
Recorded on October 9, 2024
The way you deliver content impacts every aspect of your business, from how users discover and engage with your information to the speed of your product launch and the quality of your customer support. The success of both your content and product hinges on how effectively you manage this process.
In today’s AI-driven world, Content Delivery Platforms (CDPs) are a game-changer. By unifying and centralizing all your knowledge, they serve as an essential backbone for Generative AI applications while empowering companies to deliver relevant, personalized and contextual content experiences to users on any device and at any touchpoint.
Join our masterclass to uncover the key concepts, benefits, and practical uses of a CDP, illustrated with real-world examples from diverse industries and businesses. Discover how to choose the right solution to meet your current delivery needs and future-proof your business for long-term success.
Presented by Fabrice Lacroix
Fabrice Lacroix is a serial entrepreneur and a technology pioneer. He has been working for 25 years on the development of innovative solutions around search technology, content enrichment and AI. He is the founder of Fluid Topics, the leading Content Delivery Platform that reinvents how users search, read and interact with technical documentation. -
Recorded on September 8, 2022
Does this sound familiar: there is so much data in your organization, and it is not always clear which sources are up to date and really relevant to business decisions? Terminology can act as the single source of truth, breaking up data silos and providing the same information to every employee. But in order to achieve that, terminology needs to get close to the users and find its way into their systems.
We share how
- to implement the "single source of truth” in terminology work
- to connect your systems, e.g., ERP, CMS, PIM, CAT tools, etc.,
- to distribute the information
- to make this information usable for all
Join us for a tour that starts with your relevant data sources and ends with a clear and concise terminology process as a way of making sense and use of this data.
Presented by Christian Lang
Christian Lang, Technical Consultant, has a wide range of experience and interests in the language field, proven by his degree in Japanese studies and translation. He first became involved with terminology management as a freelance translator for the European Patent Office. Since then, it has become one of his hobbies, as has research in the field of NLP on topics such as machine translation, automatic term extraction, and concept maps.
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Recorded: April 27, 2022
Presented by Klaus Fleischmann
OK, so we have all understood that terminology is important for content, AI, search engines, consistent naming, etc.
But what do you need to do
- to launch a professional and scalable terminology process,
- to convince your boss and your peers that your company needs it and
- to get this off the ground quickly and efficiently with the help of modern terminology software?
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Recorded: June 9, 2022
Terminology only works effectively if the organization manages to agree on consistent concepts and terms. But to achieve a company-wide understanding and agreement a well thought out process and regular interaction are needed. While some organizations prefer a systematic process, others react to ad hoc requests, some are happy with a combination of both.
Therefore, we
- look at the advantages and disadvantages of both approaches and
- share how to set them up in practice
Christian Lang, Technical Consultant, has a wide range of experience and interests in the language field, proven by his degree in Japanese studies and translation. He first became involved with terminology management as a freelance translator for the European Patent Office. Since then, it has become one of his hobbies, as has research in the field of NLP on topics such as machine translation, automatic term extraction, and concept maps.
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Recorded on December 7, 2023
Communication can be tricky as meaning and understanding can get lost easily. The nuances of our languages with their different meanings and overlapping concepts are only one source for failed communication. On a business level, things get even more complicated when different business units or content providers are not consistent in their usage of words. In the days of “King Content” this can be detrimental to your business success.
- But how do you find out which terms are used in various parts of your organization?
- How can you gather and harmonize them?
- How can you get everybody's input on the suggestions you make as a terminologist?
- And how can you make sure you have a functioning feedback loop to maintain consistently high termbase quality?
Find out more in our webinar where we present procedural and technological solutions with our Content Quality Platform Kalcium.
Presented by Klaus Fleischmann, Kaleidoscope
Klaus Fleischmann studied translation and IT in Vienna, holds an MA in Conference Interpreting from Monterey, California, and a MAS in Technical Communication from Krems, Austria. In 1996, he founded Austria-based Kaleidoscope, a company implementing content, translation, and terminology management processes for internationally active companies. Kaleidoscope develops online collaboration software for enterprise-level terminology workflow, translator query management, in-country review etc., making the translation quality process comprehensible and strategically manageable. In 2007, he became CEO of Austria's leading LSP, Eurocom Translation Services. Always active in the industry, Klaus was voted into the Gala Board of Directors in 2015 and 2017.
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September 9, 2020 This is a presentation that provides an intersection between content and design. It is a high-level practical guide to analyzing your content, deciding what you want to do with it, developing style naming conventions, and developing editorial style guides, design style guides, and style templates. Once you get to that stage, you can then consider how content management systems, automation, and xml might fit into your publishing processes. Presented by: Marie Gollentz is a Senior Solutions Consultant focusing on the European market. Prior to joining Typefi, she held a number of positions in the publishing industry in London, including at the publisher of Research Fortnight and the London School of Business and Finance. Marie holds a Masters degree in European Political Sciences from the Autonomous University of Barcelona and a Bachelor’s degree in Political Sciences from Sciences Po Strasbourg. She is trilingual in English, French and Spanish.
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Recorded on June 15, 2022
The Future of Documents is shaped by a fundamental change in how information is exchanged. This future sees a shift from traditional 'e-paper', formatted and optimized for reading by humans, towards semantically tagged information - exchanged in an open digital format. In this talk, we will share examples from industries that have a history in structured content - such as publishing and technical documentation - as well as from industries that are ‘newer to the game’, such as pharma and financial services.
- The Future of documents, - structured content and semantics from niche to mainstream
- Define Structured Content. What is it, and why is it so fundamentally different from formatted documents?
- What drives organizations to move from traditional authoring towards structured content authoring
- How can industries learn from each other? – Discussing benefits and features.
- Content automation
- Documents as data
- Component based authoring
- Future of documents
Jan Benedictus is Founder and Managing Director of Fonto. His experience goes back to the late 1990's when he started working in the field of online and digital publishing. In 2014, he started Fonto - with the mission to make structured content authoring available for everyone.
Fonto, now part of RWS, is the leading provider of user-friendly tools for structured content creation, editing and review. Jan is a regular speaker on the subject of The Future of Documents; sharing Fonto's experiences and insights from working with structured content in various industries.
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June 3, 2020 In these difficult times, it’s absolutely critical to demonstrate your value to your organization. As a technical communicator, your mission is to make sure you’re getting the right information to the right people. Part of the solution is to find the right tools – but they will only take you so far. Good content is crucial. You must write content in a way that best suits your audience and best matches their search patterns, so they can organically surface the information they need. Join Lawrence Orin, Product Evangelist and Customer Implementation Expert at Zoomin, as he takes an intriguing look at content strategy, and reveals a down-to-earth, practical approach that will ensure your writing is making a visible impact on your company. In it this webinar, you’ll learn:
- Practical steps to improving your writing skills
- Best practices for structuring content
- How to tailor your writing to your audience
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Recorded on: August 9, 2023
Authors, particularly non-technical ones, prefer to work in the familiar environment of MS Office. Office, which has been the de-facto standard for creating hand-edited documents for about three decades now, is a useful tool; however, using the output in any kind of standard environment can be tricky. Converting from Office to PDF is a common function of many applications but there are some aspects to the conversion process which you may not have considered. I will be discussing the pros and cons of various Office conversion processes and going over several use cases for using dedicated conversion software.
Presented by Alex Critchfield
Alex Critchfield is the Support Manager at Antenna House and has been working with automated publishing systems for over two decades.
